KHTK broadcaster Grant Napear spent Wednesday's radio show blowing unicorn dust up the asses of Joe and Gavin Maloof.
Nothing new there, but this was truly pathetic.
Challenged by frustrated fans about the team's cost-cutting and inability to secure high-priced talent, Napear could have finally broken free from the company line and ripped the team's ownership.
Instead, he told his listeners that they should be patient because the Maloofs are waiting to see the new collective bargaining agreement before they begin to spend money.
This is a crock.
Look, if the Maloofs want to nickel and dime and put an inferior product on the floor, it's their business. But don't expect the fans to be patient.
And don't expect them to buy tickets, no matter how many promotional deals they might offer.
Right now, there is no way I expect this team to be here next year.
A deal for a new arena is stone-cold dead. Arco is a morgue. The coach is lost. And the team lacks talent, energy and any charisma.
Why would any business owner keep the team in town?
But Mr. Napear is fine with this. Deal with it, he tells fans. Wait to make your decision until after the new CBA is signed.
One caller asked Grant to name a team that has pinched pennies more than the Kings. Lots of them, he intoned. And then named the Utah Jazz.
Oh yeah, the Jazz. The team with the 7th highest payroll in the league. The team that had no problem trading for Al Jefferson, a player who is owed $13 million, $14 million and $15 million over the next three seasons.
Sounds like a perfect analogy to me.
Look, if the Maloofs want to fill seats and generate enthusiasm for a new arena, they have to SPEND MONEY NOW. That's the only way you sell product. Not by cheesy seat deals. Sure, spending money now hurts the bottom line, but it builds good will, gets fans back in the seats, and turns around the momentum.
Unless, of course, you are not interested in any of those things.
Which looks very much the case right now.
Mr. Napear needs to stop bowing to the Maloofs. He needs to stop bailing the buckets of water out of their sinking ship and start laying down the truth.
I'm not holding my breath.